By Katie Bain
Downtown’s creative complex is providing the foundation for All My Friends Music Festival, this August 18-19.
A great party is contingent on several factors. You need an all-star crowd. There has to be incredible music. Food and drinks must be on point. And if you have the perfect space to house these elements, the concept will be infinitely more successful. Indeed, atmosphere is everything. An amazing venue is thefoundation on which all legendary events are built.
It’s with this in mind that All My Friends is proud to be hosting its inaugural festival at ROW DTLA.This downtown Los Angeles creative space is, like AMF itself, both rooted in history and focused on the cutting edge. The refurbished industrial complex will provide a cool (and easily accessible!) vibe this August. Here are some of the reasons we’re stoked on it.
This post will be updated with info about transportation, parking and other crucial details in the coming weeks. Please check back!
History + Modernity
Located on Alameda between 7th Street and 8th Street in the industrial heart of downtown Los Angeles, ROW DTLA is a newly opened complex made up of restaurants, shops (think sneakers, salons, menswear, art, one of a kind gifts and much more), and over a million square feet of creative office space. These amenities are housed in six massive buildings erected by the Southern Pacific Railroad between 1917 and1923. During the 20th century, the complex was a major hub for moving fresh produce into Los Angeles and out to the rest of the country by train. In fact, 1% of the nation’s produce still moves through the space.
When these industrial buildings fell out of use, developers refurbished the former loading docks and warehouses into the expansive, and pristinely updated, commercial spaces now making up ROW DTLA. The vibe is modern, cosmopolitan and creative, with many historical touches remaining and common areas and green spaces cultivating a welcoming neighborhood feel.
AMF + ROW DTLA
It’s a match made in festival heaven.All My Friends’ three stages will be erected in ROW DTLA’s courtyard pavilion and the two lots adjacent to Alameda Street. (One of which is directly in front of the old American Apparel factory, for those party people familiar with downtown.)
Outside festival grounds, fans can take in shopping, dining and ROW DTLA’s murals painted by local artists. All shops at ROW DTLA, including Bodega, LCD, Shades of Grey, Poketo, Banks Journal, and Gallerie.LA will be open during regular business hours during both days of AMFAMFAMF, as well as Rappahannock Oyster Bar, Paramount Coffee Project and additional restaurants.
AMF + You
Festival guests can expect art installations, activations, VIP hangs, designated beer and cocktail areas, high-end sound — and of course incredible performances from Gucci Mane, RL Grime, M.I.A., Armand Van Helden, Jhené Aiko, Jamie xx and more — all with the murals and historic architecture of ROW DTLA as the backdrop.
AMF + DTLA
Downtown Los Angeles was the site of countless DIY electronic parties back in the 90s when the scene was first taking off on the West Coast. Underground dance music has deep roots in this part of town, with Gary Richards attending his first electronic music event just blocks from where All My Friends is happening in August. With many large-scale dance and hip-hop festivals now happening outside of Los Angeles County, AMFAMFAMF is trulythrilled to be bringing this music back downtown, where it all began.
To find out more about the ROW DTLA, check out their website: www.rowdtla.com